Car dealerships to stop upsetting customers

By amber

Nowadays, you can buy almost anything online, and it seems that many people are buying their cars online too and foregoing dealerships altogether. But, why is that exactly?

Many people simply want to avoid having to haggle, which is intimately tied to purchasing a vehicle in a dealership. Dealerships, on the other hand, argue that face-to-face customer service constitutes their core business. Basically, the longer the customer stays in the dealership with the sales team, the more opportunities there are for the customer to be sold services and extras.

But, customers using the internet to research the car they want to purchase online is actually a good thing for automakers and salespeople. It means that the customer walking through the doors of their dealerships is so much closer to actually purchasing the vehicle than they were in the past. Back then, the majority or people walking into showrooms just wanted to take a look around and go for a test drive.

There's still a long way to go, however, before the car purchasing experience takes place 100% online. Most people still need to check out the interior of the car, look under the hood to to speak, even after having done their research online.

How would you feel about buying your car completely online?